Solution:
	TEF analyzed the situation and recommended the client utilize two competing telemarketers to create a competitive situation between the two vendors. The client benefited from this approach through reduced cost and improved data quality.
	Prior to The Electron Factory's involvement, the earliest commitment for response reporting that other database vendors provided to the client was 10 to 12 weeks after the solicitation was mailed. TEF was selected as the vendor of choice for the project and weekly response report generation began two weeks following the maildrop (15 reports on multiple variables) and continued for 12 weeks.
	TEF managed weekly disposition feeds (in varying formats) from inbound and outbound telemarketers and daily responder and approval feeds from the bank's transaction processor to support the response reporting.
	Upon receipt of the solicitation file, TEF audited data quality and discovered 1.5 million unpublished numbers incorrectly scheduled to be telemarketed for the credit card campaign. TEF promptly notified the client, created purge files, and transmitted them to the telemarketers. The client called TEF after three hours of frantic meetings and asked how quickly purge files could be produced and shipped to the telemarketers. When notified the files were already there, the client was thrilled. No outbound telemarketing occurred to these customers and a deluge of customer complaints was averted.

	Result:
	TEF supported the client's marketing analysts with ongoing business information critical to their next planned drop while the initial program was in progress. Multiple ad hoc data requests were fulfilled in addition to the contracted response services.
	This client surpassed their marketing objectives for the project. TEF became a valuable partner for all subsequent acquisition programs and continues to support the client's marketing efforts to their growing customer base (more than twenty four million customers).