Credit Card Bank The Pragmatic Solution
	Problem:
	A large regional credit card bank was embarking on an ambitious growth plan to become a national player in the card industry by expanding their customer base by 400%. They solicited proposals for an enterprise wide marketing database they assumed was needed to facilitate this growth. Dial in access would be required for a large user group including marketing, risk, and customer service. A flexible solution was required, as the growth would be coming from new account acquisitions, acquiring new portfolios and growth via co-branding relationships. Multiple new product introductions were also expected to be a part of their plan.
	TEF performed a requirements study and concluded that the scope of change involved in their business plan dictated a flexible, more customized solution.

	Solution:
	TEF was selected for its distributed processing platform, skilled programmers and highly responsive account management which would accommodate the client's anticipated high growth rate.
	TEF was the central data repository for all marketing activity for the bank. Daily batch updates were provided for customer service, and custom extracts (for use with several analysis tools such as SAS, etc.) were created as needed for selected "power users" in the marketing and risk areas.
	TEF's solution provided:
	Data Processing List processing services for all acquisition programs List processing services for all activation/retention programs Maintenance of monthly Customer Masterfiles for revolving 18 month period
	Reports Response reports for all acquisition programs Trend reporting for tracking customer attrition and all activation/retention programs Monthly Portfolio Analysis upon receipt of Customer Masterfiles Profit and Loss reporting on all segments of file Usage reporting on all segments of file 24 to 48 hour turnaround on all ad hoc report and extract requests; when client needs dictated, same day turnaround
	Databases Promotional History Database creation and maintenance Do Not Contact Database creation and maintenance
	Value Added Services TEF provided power-planning meetings at TEF (with dedicated programming resources) as required in support of quarterly planning, etc.
	Data Transmissions Inbound Daily Responder Feed from Transaction Processor (mainframe connectivity) Daily Responder Feed from Data Entry vendor Daily Approval Feed from Transaction Processor (mainframe connectivity) Weekly Disposition Feeds from Inbound and Outbound Telemarketing vendors Daily Feed from Customer Service
	Outbound Daily Feed to Fulfillment vendor Daily Feed to Customer Survey vendor Daily Update Feed to Customer Service

	Result:
	TEF's ability to understand the business information need and to rapidly apply the appropriate technologies to meet the need benefited the client in the following manner: Reduced cost for client: 40% less than closest bid Client exceeded forecast: 425% portfolio growth
	When the client later decided to sell its portfolio, senior level management spent two days on site at TEF with dedicated programmers and the account manager, who assisted them with the micro level drilling down required to accurately value their portfolio. This resulted in a portfolio sale price that was 35% higher than appraisals of industry experts.